Return Path

Feature Article

Online Marketing

Marketers: Repair Poor Reputations to Reach Inbox

A new report re-confirms that email reputation significantly impacts a marketer’s ability to reach their intended audience. The results of the report, published by Return Path, encourages email marketers to examine the critical factors impacting email marketing performance in order to ensure their emails are getting into the inbox. While the report targets large email marketers, the findings can be applied to anyone who is responsible for their company’s emailing programs to customers and clients, regardless of size.

Published June 29, 2011

New Audit and Registry Service to Combat Phishing and Spoofing of Email

by Stephanie Jordan

Phishing messages continue to be highly effective trickery. One technology that fights phishing is DomainKeys Identified Mail (DKIM), which allows an organization to sign an email so that the message...

Permissioned Emails Not Reaching the Inbox

by Stephanie Jordan

Email marketing is helping to drive sales and attract new customers, however, problems remain in ensuring that requested emails successfully reach consumer inboxes.