Pivotal Veracity

Feature Article

Newswire

Email Marketers Can Target and Track Email to iPad

By Stephanie Jordan
in

This week Unica Corporation announced that tracking capability for the highly anticipated iPad is now incorporated into Pivotal Veracity’s customer-level deliverability tracking solution, MailboxIQ. The company says this support comes ahead of the iPad’s commercial release to allow email marketers to identify its early adopters—to craft and target email communications specifically optimized for the new device—and to seamlessly track the deliverability and reputation of those messages at the customer level.

Published February 18, 2010

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