Gen Y

The Millennials. Boomlets. The Tech/Net/Digital Generation. Echo Boomers. Generation Y. Call them what you will, but this group of nearly 70 million Americans (generally accepted as aged 18 to 27) are projected to reshape the world. Having the unique experience of being raised during periods of great downsizing/rightsizing, and witnessing parents being laid off, this generation—that has never experienced life without computers—is impacting enterprises and small-to mid-sized businesses alike.