FCC

Long ago, in a land far away, our world was rife with conferences. While we can still pick and choose from a healthy menu of shows and events, the conference circuit is no longer the swag and swill buffet it used to be. Companies are looking for see-and-be-seen shows where they can reach their target audiences through actual offerings and not just after-parties (although I am a huge fan of RSA after parties!) Attendees want to actually learn something, see a keynote of value or even, “Gasp!” Eval a potential product purchase.