Direct Marketing Association

Feature Article

Behavioral Based Advertising

The Bad Behavior of Behavioral Based Advertising

Behavioral based advertising—BBA—has been around since at least 2008 (in tech years that essentially makes it a legacy technology). In early 2009 Google announced that they would be employing BBA and Facebook quickly followed. Interestingly, both companies touted its benefits saying that they were aiming to make the overall user experience more personal, useful and meaningful.

Published April 25, 2011

Eye on Messaging

EEC Adopts New Email Measurement Standards, Encourages Industry to Follow

by Stephanie Jordan

The Email Experience Council (eec) is the email marketing arm of the Direct Marketing Association and its members are professionals that represent trade organizations, agencies, advertisers,...