According to a new study done by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), online advertising hit a new high of $7.3 billion in Q1 2011 – an increase over Q1 2010 and the highest Q1 revenue level ever. This follows last year’s record-breaking first half,
in which advertisers spent $12.1 billion. Annual 2010 revenue reached
$26.04 billion, a 15 percent increase from 2009, also a new high.
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