Real World Solutions from People in the Trenches featuring Alterian and Duke University's Fuqua School of Business

By Messaging News staff
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Established in 1970, The Fuqua School of Business of Duke University is consistently ranked among the elite U.S. business schools providing MBA and Ph.D. studies, executive education and professional certification to over 1,340 students. The business school was looking to enhance its public Web site, to more effectively communicate the school’s mission to provide globally focused MBA and executive education programs for business and not-for-profit leaders worldwide.

Alterian this week announced Fuqua has selected Alterian’s Content Management solution to run and manage the school’s Internet, Intranet and extranet Web sites. Fuqua will use the enterprise level solution, to deliver a single, easy-to-use Web Content Management (WCM) platform to its staff. The company says its tools, such as the Dynamic Messenger email platform, and its award winning Content Management solutions, enables marketers to drive a seamless, multi-channel customer experience.

Published September 18, 2008