Real World Solutions: Messaging Agility For Individualized Solutions & Evolving Needs

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As an email service provider (ESP) with hundreds of clients across a diverse set of industries, it’s essential for Delivra to offer a broad spectrum of capabilities—from easy-to-use email templates and in-depth customer support to more complex functionality for tech-savvy users. After five consecutive years of 30 percent growth, the company was facing a rapidly escalating volume of email as well as challenges satisfying the demand for advanced functionality.

The Challenge

Delivra had been using a popular email marketing engine to manage its customers’ campaigns, but the recent success had placed increasing strain on the system. Server performance degraded significantly and there were frequent issues with stability. Delivra also encountered problems protecting its network from spam and other abuse received in response to outbound messages.

Delivra needed a message management technology that could address three key objectives: efficiently handle its soaring volume of email, provide the flexibility to meet clients’ evolving needs, and scale to keep pace with future growth. The right solution had to be a reliable, robust platform capable of delivering unique customization capabilities and sustaining the company for the next decade and beyond.

The Solution

After evaluating several leading technology providers, Delivra chose Momentum from Message Systems for its unmatched performance, flexibility and scalability.

Delivra’s previous platform lacked the flexibility to apply individual message management rules for different classes of mail or types of sender. But Momentum helped the company boost delivery rates and ROI for its clients—while protecting its own brand reputation—by enabling Delivra to segregate individual mail streams and customize nearly any configuration setting. And, because all delivery criteria can be changed without restarts (including traffic shaping rules), Delivra achieved these benefits without compromising performance or operational efficiency. Other groundbreaking features, like support for authentication protocols such as DKIM, have contributed to an even greater lift in delivery rates—which is obviously crucial when your company name signifies deliverability.

Momentum’s advanced clustering capabilities have dramatically increased platform availability for Delivra’s customers; its modular framework and auto-failover feature ensures that downtime is temporary and never widespread. Since the switch to Message Systems, there have been no interruptions to service, and calls to Delivra’s support team have dropped significantly. Delivra also realized a remarkable 90 percent improvement in the effectiveness of its content filtering—even without integrating anti-spam or anti-virus applications from Message Systems’ premier security partners—simply by using the Momentum server’s basic scripts.

Many of Delivra’s clients had messaging programs with individualized integration requirements. But the company had no problems addressing each client’s unique needs with Momentum. The highly skilled Message Systems support team provided a comprehensive blueprint and expert technical guidance to ensure a trouble-free implementation that satisfied Delivra’s diverse roster of clients. Plus, the solution’s unparalleled ability to adapt to such varied requirements makes it the perfect future-proof platform on which to build the business.

Results

Momentum has helped Delivra achieve its key objectives for messaging. Email volume and sending capacity are no longer an issue—while the old system had already been experiencing problems, volume jumped 60 percent in December 2009 and was processed with no trouble. That much traffic would have crippled the previous platform and severely damaged business for Delivra’s clients during the critical holiday season. But with Momentum’s carrier-class performance, fundamental reliability and incredible flexibility, Delivra is acquiring new clients while existing clients also increase their activity and deepen their relationships. And with virtually unlimited scalability, Delivra’s message management capabilities now have the power to keep pace with their ongoing success.

About Delivra

Founded in 1999, Delivra is one of the original email marketing software and service providers. For more than a decade, Delivra has worked with the nation’s leading brands delivering the software they want and the help they need. Delivra clients include well-known firms like Del Monte, Butler University, Dole, Pink Magazine, Samsung, and American Legion.