Epsilon and Message Systems--Real World Solutions

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The Challenge

Epsilon is a marketing services firm that offers clients multi-channel marketing solutions with a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is one of the largest permission-based email marketers.

Epsilon needed a configurable message management platform to segregate and authenticate email streams to protect its clients’ brands, ensure higher deliverability rates. The company also required a solution to consolidate messaging infrastructure and adapt to changing business needs.

The Solution

Epsilon selected Message Systems’ Momentum for more efficient management and scalability as well as next-generation technical capabilities, including advanced clustering, adaptive delivery and email authentication. By deploying Momentum, deliverability of Epsilon’s 40 billion permission-based messages per year on behalf of clients will significantly increase, enabling the company to continue to grow its client base and differentiate global email marketing services in a highly competitive marketplace.

The Customer Rave

“As the world’s largest global permission-based email provider, it’s imperative that our clients achieve peak email performance, exceptional deliverability and strong conversion rates. Email is a valuable tool for today’s multi-channel marketer, but only when messages are reaching the inbox and resonating with customers,” says Andrew Frawley, president of marketing technology at Epsilon. “Message Systems was the clear choice, enabling us to combine business assets, and provide us with reliable message management capabilities to support our outbound email communications.”

What It Does

According to the companies, Momentum provides a customized framework for email service providers to achieve maximum email deliverability without sacrificing flexibility or performance. Momentum’s bounce management, authentication and real-time reporting tools help email service providers to produce more effective message content, improve deliverability and avoid reputation risks.

Last Word

“Momentum is ideal for rapidly growing companies like Epsilon that are scaling quickly and require flexible solutions to ensure the email delivery of the right message at the right time and place,” believes George Schlossnagle, CEO of Message Systems. “Our solution will also strengthen Epsilon’s brand reputation by providing new insight into the messaging stream and business agility for responding to customer needs in real time.”