Email As a Two-Way Communication

By Melisa LaBancz-Bleasdale
in

Starting a conversation with your subscribers begins with content that is relatable to your audience. If your content is targeted, there is a higher probability that subscribers will respond. Consider using these ways to initiate subscriber interaction:

Raise Questions

If sending a newsletter or at the end of an article, ask readers a question. Make sure to provide an easy way to respond.

Use Q&A

Encourage subscribers to send in questions, which will be answered publicly. If readers see others asking and getting a response, it is more likely they will engage. Plus it creates great content.

Draw On Social Media Resources

If you are using social media ask readers to join you there. You can start a conversation in email, and continue it in social media.

Ask for Feedback

Provide a way for readers to give feedback on everything you do. Be ready to mange the incoming comments in a timely manner, usually within 24 hours.

Source: Constant Contact

Published August 26, 2010