Email Marketers Can Target and Track Email to iPad

By Stephanie Jordan
in

This week Unica Corporation announced that tracking capability for the highly anticipated iPad is now incorporated into Pivotal Veracity’s customer-level deliverability tracking solution, MailboxIQ. The company says this support comes ahead of the iPad’s commercial release to allow email marketers to identify its early adopters—to craft and target email communications specifically optimized for the new device—and to seamlessly track the deliverability and reputation of those messages at the customer level.

MailboxIQ provides customer-level tracking of email deliverability, rendering and reputation across mobile, social, search, and traditional Web and software-based email platforms—from Android to the Blackberry to the iPhone among others. The goal is to offer mailers the tools to improve the relevancy and ROI of their campaigns through multi-channel customer-level intelligence on when and how their customers engage with their email communications.

“With MailboxIQ, marketers can easily identify which of their customers use the iPad, and optimize and target messages specifically designed to take advantage of its many rich email capabilities; they can then track the success of those messages in terms of inbox deliverability and engagement—all at the customer level,” says Michelle Eichner, vice president, Email Products, at Pivotal Veracity.

 

Published February 17, 2010