Email Deliverability Challenges Addressed With Solution to Avoid Spam Complaints and Hard Bounces

By Stephanie Jordan
in

This week Message Systems announced enhancements to its Adaptive Delivery application. Originally launched in 2009, Adaptive Delivery helps companies optimize online marketing campaigns by automatically monitoring and tuning delivery parameters in real time.

“Despite best practices and top-tier infrastructure, our deliverability rates were often less-than-stellar,” says customer James Thompson, email systems manager at Infusionsoft. “Now with Adaptive Delivery, we’re steadily above 99 percent. We’ll always need to have a deliverability specialist on hand, but now we’re able to focus on other projects.”

According to Message Systems, Adaptive Delivery can capture, interpret and act on data, sending alerts when a mailing encounters a block, high bounce rates or other issues, and summarizes actions that can be readily reviewed and initiated to resolve problems.

A distinguishing feature of Adaptive Delivery is how email systems managers can segregate and manage mail streams by different types of email or sender, customer segment, domain or other criteria. This makes it possible to segment higher-risk mail streams from lower-risk ones, making it easier for ISPs on the receiving end to determine and assign each mail stream’s unique reputation.

The enhancement announcement is the added availability of Smart Threshold Management, which allows companies to suspend mailings or throttle down traffic based on different threshold rules, and those rules are configurable to their specific requirements.

“It has helped us streamline email operations and improve our reputation,” acknowledges Thompson of the solution. “It has also helped us increase throughput and keep up with our team’s aggressive sales goals.”

Published May 19, 2011