Strikes multiple partnerships with operators to encourage usage.
Very interesting post first posted by Zen Terrelonge
These days Mark Zuckerberg enjoys touting Facebook as 'a mobile company,' and with MWC underway the social network is trying to enhance adoption of its mobile Facebook Messenger service.
The company has sealed deals with more than 18 operators in 14 countries – Three in Ireland, Airtel in India, Etisalat in Egypt – to offer free or discounted access to users of the IM service across iOS, Android and other compatible devices.
Talking up stats, Facebook, said: "Three out of every four people on Facebook send a message on the platform each month, making messaging one of the most popular activities on Facebook.
"Today, Facebook messaging and chat can be accessed from more than 6,000 mobile phones via Facebook Messenger, Facebook for iOS and Android, Facebook for Every Phone, m.facebook.com and across other devices with Facebook integration."