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One of the challenges in our “bring your own device” (BYOD) and “use your favorite online tools at work” culture, which is the reality today, is the burden of organizations needing to stay compliant and maintain control of shared data. While enabling employees to be productive is vital to business, so is being complaint and ready to respond to potential e-discovery calls.

It is widely believed that if a company tries to put restraints on employees, that increasingly tech-savvy employees find a work around to enable the use of the preferred tool, file sharing method, or the like. In response to this, more and more solution providers are trying to secure the favorites to close the gap between employees selected or desired tools and IT compliance constraints.

In addition to the concern that employees will create work arounds to use unsanctioned social collaboration tools at work, is the prediction from analysts like Gartner that by the end of 2013, 50 percent of all companies will be asked to produce content from social media websites for e-discovery.

This month, Smarsh, a provider of email archiving and compliance solutions, announced the launch of Archiving & Compliance for Chatter on Salesforce.com’s AppExchange. According to Smarsh, Archiving & Compliance for Chatter enables organizations to capture, preserve, search, supervise and produce organizations’ Chatter files and communications in support of compliance, recordkeeping and e-discovery initiatives.

“Recent ESG research shows that concerns about regulatory compliance are one of the major inhibitors to adoption of Social Enterprise products,” states Tom Petrocelli, senior analyst at Enterprise Strategy Group (ESG). “Providing this capability for enterprise social networks such as Chatter needs to be a primary focus for vendors and IT alike.”

Smarsh agrees that one of the biggest barriers regarding sanctioned social collaboration for the enterprise is around records management for e-discovery and compliance purposes, especially in regulated industries such as financial services, education, government and healthcare. But given today’s record number of social media adopters, barring social media is no longer an option.

“Companies around the globe are transforming the way they connect with customers, partners and employees through social and mobile cloud solutions,” observes Mike Rosenbaum, senior vice president AppExchange and Force.com Operations, salesforce.com.

Organizations that want to keep up with the speed of business and remain competitive can’t be left behind when it comes to engaging social media channels, but the engagement needs to be done in a compliant-conscious way. Solution providers like Smarsh are working to alleviate these barriers by reducing risk when it comes to compliance and e-discovery for popular social media sites.

The Salesforce Chatter offering from Smarsh follows the launch of its solutions for other popular social media sites like Facebook, Twitter, LinkedIn and YouTube.

These days records management should not hinder social media adoption when there are a number of solutions to address compliance when using today’s fastest rising messaging channels.

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