Social Business

Feature Article

Compliant Social Media

For heavily regulated industries, such as financial services, social media is an attractive communications tool, but it needs to be managed carefully. According to a social business survey conducted last year by IDC, 51 percent of companies use consumer social media tools for communicating with customers, 43 percent are creating awareness about a company product or service, and 42 percent are acquiring knowledge/asking questions.

Published February 8, 2012

Eye on Messaging

Next Up, Social Media Law

by Stephanie Jordan

More and more today, for the corporate user, social networking is giving way to social business, and along with it, experts predict, will be specific social media law and regulations.A recent eWeek...

Osterman Research

Some Thoughts on Lotusphere and the New Communications Paradigm

by Michael Osterman

There is lots of talk about email going away: some are swearing completely off of email, others complain about how many messages they receive in their inbox, others use only email. Our own...

Osterman Research

Actually, Many Care About GroupWise

by Michael Osterman

David Strom wrote an interesting piece about the just-released GroupWise 2012 entitled No Once Cares That Novell Has A New Version of GroupWise. His assertion is that GroupWise is yesterday’s...

Osterman Research

Social Media as Time Machine

by Michael Osterman

Outside of the financial services industry, very few companies actually monitor what their employees say on Twitter, Facebook, LinkedIn or any of the 1,000+ other social media sites around the world...

Just Whose Twitter Account Is It Anyway? Social Media Policy and the Enterprise

by Steve Maxey

In late December, a story exploded on Twitter concerning the court battle between Noah Kravitz and the site Phonedog over ownership of the followers for the @ Phonedog_Noah Twitter account. The facts...

Osterman Research

Four Predictions for 2012

by Michael Osterman

Here are four predictions, trends and developments that I believe will occur in 2012 and will have important implications for messaging, collaboration and related decision makers: 2012 will be...

Osterman Research

The Clear and Present Danger of an Email Mistake

by Michael Osterman

One of my favorite films is Clear and Present Danger. Early in the film, there’s a good exchange between the president of the United States and his group of advisors who are meeting to discuss the...

Osterman Research

Do You Really Think You Don't Need to Monitor Outbound Content?

by Michael Osterman

Electronic communications is a two-way street: With the right tools one can illuminate the world with words of wisdom and insight. Alternatively, one can demonstrate why the most powerful...

Osterman Research

Some Thoughts on Short Attention Spans

by Michael Osterman

In yesterday’s mail I received two unusual pieces of correspondence: The first, a handwritten note from a collaboration expert—and a very nice man—that does some industry analysis for us...