On Message with Ben Gross

New and noteworthy for 3/5/09

What Sells Online? Unsexy Newsletters: BusinessWeek’s Sarah Lacy writes about the profitability of email newsletters such as Daily Candy, Dogster and Yelp. Well done content-based email newsletters can bring in advertising rates that are much higher than standard Web ads.

10 stonking email marketing systems reviewed.: The Web Distortion blog has a collection of reviews of email marketing products, both hosted and standalone, for use with email newsletters and other types of bulk mail. The post covers Campaign Monitor, Signup.to, iContact, DotMailer, Pure360, MailChimp, ConstantContact, Vertical Response, MadMimi and Interspire / Big Response in addition to a selection of unreviewed free and open source options.

Hit ‘send,’ then hit the door: Robin Abcarian at the Los Angeles Times covers exit emails to company-wide email lists. These are the last messages that the employees send out before leaving the building, some of which would easily raise eyebrows, others where more mundane. Some of these emails were helpful in that the employees found other work via referrals from the emails and others were career damaging. There was a small amount of discussion about security relating to access to company-wide lists.

F2C: Freedom to Connect, March 30-31, 2009

F2C: Freedom to Connect explores a broad notion of telecommunications with a diverse audience and speakers come from the private sector, government, research, academia and policy institutions. Topics include: fiber deployments, network neutrality, internet policy, municipal networks and environmental impact of the Internet.

The conference will be held on March 30th and 31st, 2009 at the AFI Silver Theatre, Silver Spring, MD near Washington, DC. F2C is produced by David Isenberg in partnership with MuniWireless.

Due to a problem with the conference credit card processing system, the $100 fee increase for the conference registration has been delayed until midnight 3/3/09.

New and noteworthy for 3/1/09

White House names Internet team: Stephanie Condon at CNET News covers the recent “new media” appointments from the Obama administration that will handle the White House web presence.

Mobile Web 2009 = Desktop Web 1998: This column from Jakob Nielsen’s Alertbox discuses current mobile device user experience and includes the following recommendations from extensive user testing. When there is sufficient demand and design complexity, offering two separate mobile implementations—one for high end phones and one for low end phones—is best. If you only offer one implementation then target mid-range to high-end cell phones. A stand-alone native mobile application can offer the very best user experience, but this requires a enough demand to justify the development cost.

Clues to Massive Hacks Hidden in Plain Sight: Kim Zetter writes in Wired’s Threat Level blog about the Open Security Foundation, a watchdog group that tracks consumer data loss such as credit card breaches. The group uses both public and private data sources and produces a website called DataLossDB with their findings.

Emerging Communications Conference - March 3-5, 2009

The second annual Emerging Communications Conference (eComm 2009) will be held March 3rd through 5th at the San Francisco Airport Marriott in Burlingame, California.

Conference topics include:

  • Voice and Video Evolution
  • Open Spectrum
  • Communications Enabling Business Processes, Especially B2C
  • New Forms of Contactability and Connectability
  • Mobile Social Networking (MoSoSo)
  • Open Handsets & the Open Ecosystem
  • Social Computing and the Social Web
  • Convergence of Media with Personal Communications
  • Open Communication Platforms
  • Leveraging Cloud Computing
  • Towards 4G Wireless
  • Emerging Markets

Lee Dryburgh formed the eComm from the ashes of the O’Reilly Emerging Telephony (ETel) conference after it was canceled. ETel was a good event, but Dryburgh expanded the scope of the conference and brought in a number of great speakers and has earned well deserved praise from the community for the lineup.

The eComm conference blog has an excellent series of pre-conference interviews with conference speakers. Full transcripts available and MP3 downloads of the interview are available on the site.

New and noteworthy for 2/9/09

KnujOn 2009 Registrar Report: KnujOn released a February 2009 update to its registrar report that focuses on domain name “registrars that have a concentration spam, abuse and illicit activity”. It is important to note that some registrars are much larger than others and while they may register many spam oriented domains in absolute terms, these may only be a very small percentage of their overall holdings.

SlideShare makes PowerPoint social (also sends it to the cloud): The SlideShare Ribbon for PowerPoint 2007 is a plugin that lets PowerPoint users store, access and search for presentations directly from SlideShare. The plugin also provides access to social features from SlideShare including contacts, groups and connections to Twitter and FriendFeed.

The $300 Million Button: A telling story about the importance of design and usability testing when developing web services, particularly ones with ecommerce components. This is an article by well known usability expert Jared Spool about the redesign of a checkout flow for a well known online shopping site. A single change in removing the forced and largely redundant registration resulted in a forty-five percent increase in monthly sales, estimated at nearly three hundred million dollars a year.

Web 2.0 Expo San Francisco March 31st - April 3rd, 2009

Web 2.0 Expo San Francisco will be held from March 31st - April 3rd, 2009 at Moscone West in San Francisco. The event is a combination of a conference and a trade show that includes a diverse set of participants and speakers as well as more than a few new product and company launches. The conference includes a mixture of speakers with technical, design, business and strategy backgrounds. I have attended Web 2.0 Expo for the past several years and can recommend it highly for both the quality of the sessions and the participants.

Web 2.0 Expo is a co-production of O’Reilly Media and TechWeb and serves as a companion to the annual Web 2.0 Summit. A variety of pricing tiers are available, which provide different access to portions of the event including sessions, keynotes, workshops and the expo floor. Early registration for Web 2.0 Expo is available until February 26, 2009.

The Launch Pad event showcasing startups selected by a panel of venture capitalists will be held on April 2nd. Applications for the Launch Pad event are due by February 17, 2009.

The event is very large and the Web 2.0 Expo blog and a Web 2.0 Expo Twitter feed are worth following for a preview of what Web 2.0 Expo will be like.

New and noteworthy for 2/5/09

Nielsen Deletes Reply-To-All Button: TechCrunch’s Robin Wauters write about the media research firm Nielsen’s decision to remove the “Reply To All” button from their standard Microsoft Outlook installation in order to cut down on the amount of email. Employees will be required to specifically choose addresses or select a specific distribution list when responding to multiple people. I’ll be fascinated if they publish results of the change.

Justice Department Hoaxes Employees: Elliot Spagat writes about how the Justice Department sent a fake memo to its employees about their retirement plan. The memo contained a link to a another web site which asked for personal information. The Justice Department says the mailing was intentional and was intended to test information security awareness.

The strange history of lorem ipsum : PRI’s The World has a short, fun and interesting audio piece on the history of lorem ipsum the widely used and de facto standard blocks of dummy text used by designers and typesetters to mockup examples without worrying about the reader focusing on the text itself.

New and noteworthy for 2/4/09

The Current State of Video in Email: Campaign Monitor has yet another excellent roundup of available options for including or embedding video in email messages. The executive summary is that only animated GIFs and embedded animated GIFs have reasonable coverage across email clients, but has a slow frame rate, is resource intensive and has no option for video.

New Symbol of Elite Access - E-Mail to the Chief: Peter Baker at The New York Times writes about the politics of access to President Obama’s BlackBerry. Before President Obama took office, it was unclear if he would be able to keep his BlackBerry The NYT reports that his device was upgraded with additional security measures and the list of individuals who have his email address is very limited. Also, there are additional policy restrictions in place to restrict recipients of Preseident Obama’s messages from forwarding them to others and from sending him attachments.

One Million SSL Sites on the Web: Netcraft has been keeping track of SSL certificate penetration since 1996. Their most recent January 2009 survey now found more than one million SSL certificates issued by trusted authorities.

New and noteworthy in OpenID and OAuth 2/2/09

Why Twitter’s New Security Solution Could Pave the Way to a Future Web of Mashups: Marshall Kirkpatrick at ReadWriteWeb describes why Twitter’s initial trail and eventual rollout of OAuth for standards-based delegated authorization is important for Twitter and is an indication of where the general adoption of OAuth is going.

OpenID + OAuth: Two Great Tastes That Taste Great Together: TechCrunch writes about the new test between Google and Plaxo of an OpenID OAuth Extension. This extension allows the approval for an OAuth request token to be embedded in an OpenID authentication request.

Explanation: The Difference Between OpenID and OAuth: Malcolm Tredinnick writes a nice summary describing the different problems that OpenID and OAuth are trying, which mirrors the difference between authentication and authorization.

OpenID Gets Explained, Maligned, and Dropped: Lisa Hoover at OStatic covers some of the difficulties with OpenID. She makes the argument that while there are a great many theoretical users, there are far fewer actual users of OpenID.

New and noteworthy in online identities 1/29/09

Could your social networks spill your secrets?: The New Scientist summarizes current issues and problems with the overlap between social networks, the blurring lines between private and public information and data mining. Several research papers, including a recent one from Google, talk about the risks of these connections and potential mitigation of these risks.

It’s Me, and Here’s My Proof: Why Identity and Authentication Must Remain Distinct: Steve Riley a Senior Security Strategist at Microsoft gives clear and compelling reasons for why we need to separate identity—the claim of who you are from authentication—the demonstration of a secret you know, particularly in the context of biometrics.

Will 2009 Be the Year of Multiple Digital Identities?: Sonia Arrison summarizes a recent meeting of entrepreneurs and policy activists in her column for TechNewsWorld. One topic of discussion centered around people’s desires to present different personas to different sets of people. This mirrors the daily behavior of many people who keep a very professional persona at work and wish to keep a different one around their friends and do not want these personas to overlap.