New and noteworthy for 3/5/09

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What Sells Online? Unsexy Newsletters: BusinessWeek’s Sarah Lacy writes about the profitability of email newsletters such as Daily Candy, Dogster and Yelp. Well done content-based email newsletters can bring in advertising rates that are much higher than standard Web ads.

10 stonking email marketing systems reviewed.: The Web Distortion blog has a collection of reviews of email marketing products, both hosted and standalone, for use with email newsletters and other types of bulk mail. The post covers Campaign Monitor, Signup.to, iContact, DotMailer, Pure360, MailChimp, ConstantContact, Vertical Response, MadMimi and Interspire / Big Response in addition to a selection of unreviewed free and open source options.

Hit ‘send,’ then hit the door: Robin Abcarian at the Los Angeles Times covers exit emails to company-wide email lists. These are the last messages that the employees send out before leaving the building, some of which would easily raise eyebrows, others where more mundane. Some of these emails were helpful in that the employees found other work via referrals from the emails and others were career damaging. There was a small amount of discussion about security relating to access to company-wide lists.