Google Analytics for Email Marketing Campaigns

By Ben Gross
in

In what will certainly be a growing trend, the email marketing firm Listrak has integrated with Google Analytics to track email campaigns. Providing better integration of email analytics with web analytics will hopefully allow more granular reporting as well as better conversion rate tracking for email marketers. Google Analytics, formerly known as Urchin, is a popular free web analytics system.

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Published May 7, 2007