On Message with Ben Gross

Last week Lyris Technologies released an update to their ListManager email marketing product that extends the 9 series platform released mid last year. ListManager version 9.2 includes the following new features:

• Our template and content building tools include a simplified interface with increased functionality, the ability to edit content and manipulate images and then “drag-and-drop” images into an email or template.
• The new image library, which can be accessed from the template and content builder, allows users to easily upload images from the library to their emails or email templates. Users can view images as thumbnails or full-size previews and catalogue them into folders and subfolders.
• ListManager 9.2’s new HTML editor is more powerful, includes added features, and can now be accessed from multiple pages within the application. As well, it is integrated into our template and content builder where it can be used to edit and format text.
• Two of ListManager’s most critical reports have been redesigned to include more comprehensive data, improved charts and graphs, and a more concise and intuitive layout of the results.
• Domain Keys, a leading email authentication system developed by Yahoo, is now supported by ListManager. Administrators will be able to configure their settings at a site or list level.
• A throttling control mechanism has been added to ListManager 9.2 which allows users to set limits to the number of messages delivered per connection and the number of connections that should be made per hour. This will minimize the risk for high-volume senders being blocked or filtered by ISPs who, to fight spam, often limit the number of connections and mailings they accept from any one IP address.

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