On Message with Ben Gross

INBOX 2007 will run May 31 - June 1 at the San Jose Marriott in San Jose, CA. INBOX has been acquired by Jupitermedia. The conference team will remain the same.

A preview of the conference program is available. The Conference tracks have been reorganized and include the following:

TRACK 1: Messaging, Collaboration, Social Media
The majority of enterprises associate email as a component of their electronic communications environment. Potential session topics:

• The “changing face” of messaging – text, audio, video
• Social media and its role within the messaging environment
• Enterprise decision drivers
• Industry roadmaps

TRACK 2: Security, Privacy, Compliance
Threats to and management of the messaging environment has become a cornerstone of business decisions. Potential session topics:

• The new explosion of spam in email, IM, blogs and other media
• New industry and legislative rulings and their impact
• eDiscovery
• Messaging and records management
• Unified threat management

TRACK 3: Infrastructure and Operations
Email is infrastructure which resides over the network; requires multiple levels of storage management; must interoperate with data center monitoring agents and so on. Potential session topics:

• Who owns the email environment?
• New attitudes about open source
• Email migrations
• Architecture design
• Service level agreements

TRACK 4: CRM and Marketing
Deliverability, click-thru rates, quantifying and qualifying are all necessary to create an email marketing strategy that work. See how your campaign and strategies stack up to the leaders. Potential session topics:

• Email Strategy: What makes them click?
• Creative: Top five ways to get them to act
• Deliverability to the biggest ISP inboxes
• Customer Retention: how to keep the ones you’ve got

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