On Message with Ben Gross

RIM BlackBerry Enterprise Server Express Aimed at SMBs:

Research In Motion announced the BlackBerry Enterprise Server Express, targeted at the SMB market.

Today,
the SMB market generally uses the BlackBerry Internet Solution to
enable BlackBerry devices. The BlackBerry Internet Solution provides
push email, the ability to gather messages from various other email
accounts, and PIM synchronization through connectivity with a desktop
and the Desktop Manager application.

The major problem with the
BlackBerry Internet Solution is the lack of wireless PIM
synchronization. So significant time is wasted finding messages, and
ensuring that folders, calendars, and contacts are synchronized. The
BlackBerry Enterprise Server addresses this issue by tightly
integrating with the back-end messaging system and wirelessly
synchronizing data with the devices. Beyond this, the BlackBerry
Enterprise Server enables additional security controls and device
management capabilities that can reduce administration costs and secure
the data these devices contain.

Seamless integration, wireless
synchronization, and device management are key features to any mobile
messaging solution. The BlackBerry Enterprise Server Express allows
SMBs to gain access to these features at a very low cost. It’s an
appropriate offering by RIM, given the number of low-cost, maturing
product offerings on the market today.

BlackBerry Enterprise
Server Express includes a fully functional version of BlackBerry
Enterprise Server with one client access license. It is free with the
purchase of a BlackBerry device. BlackBerry Enterprise Server Express
can be scaled to support up to 15 users for an additional cost of $99
per user. It provides an upgrade path to move organizations to the full
version once this limit is exceeded.

– From Ferris Research

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