Online Marketing

Feature Article

Just Whose Twitter Account Is It Anyway? Social Media Policy and the Enterprise

By Steve Maxey
in

In late December, a story exploded on Twitter concerning the court battle between Noah Kravitz and the site Phonedog over ownership of the followers for the @ Phonedog_Noah Twitter account. The facts everyone agrees on are that Noah was an editor for Phonedog starting in April 2006, that the @ Phonedog_Noah account was set up after that, and that when he left PhoneDog in October 2010 he took the Twitter account with him, renaming it @ NoahKravitz.

Published January 12, 2012

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