Online Marketing

Feature Article

SMB Dispatch

Device Deluge Leads to Always-Connected—But Elusive—Customers

By Stephanie Jordan
in

There is a real risk for marketers to “lose” customers in our current age of the always-connected customer. This seems at first counter to the thought that more online time would mean more opportunities to engage the customer. It is true that more devices and more channels mean audiences are available in more places, at more times, however, it also means audiences’ scattered attention has made previously reliable customers increasingly elusive.

Published November 25, 2012

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