Editor's Note
I Get the Message!
Just before press time, on the afternoon of July 24, equipment failure knocked out electricity in downtown San Francisco and the Peninsula. While the outage lasted a reported 45-minutes, the impact was far reaching, including many Web surfers who were unable to access heavy-hitter sites like Craigslist, Yelp and RedEnvelope. The incident raised many questions along with jokes about surfers only being found in the actual ocean and bloggers being reunited with their families. The outage hammers home points made in our Stormy Daze: Preparing for Disaster Recovery. It doesn't take as much as one would think to lose access to customers, partners and employees. At Messaging News we believe application continuity is vital to running a business in the 21st century. As such we are pleased to co-sponsor the upcoming AppCon 2007. Read more about the event in AppCon Assists with Business Continuity Planning. Messaging management is complex, and getting more so. Not only are businesses expected to be available online, those online communications are also expected to be accessible long after the email string has ended. Our cover story explores those challenges in Archiving Today.
In July the FTC held a summit to hear an updated review on the status of spam, malware and phishing. Topics included analyzing malicious spam, shifts in spamming incentives and tactics, strategies for protecting consumers and businesses, and countermeasures for stopping malicious spammers and cybercriminals. In FTC Spam Summit Reviews the Next Generation of Threats and Solutions we assess the two-day event. In other event happenings, Collaboration News from Launch Pad offers a look at the four collaboration products selected to present on the main stage at Enterprise 2.0.
We continue to bring you advice and tips. In this issue, Increasing Deliverability Rates for Permission-Based Email Marketing explores actions that can increase the odds of a message reaching the inbox—because even with a customer opt-in list, deliverability remains an issue. Online Fraud: What You See Isn't Always What You Get is the first of a two-part story that investigates how organizations must work to protect their brands. While the targets of the fraud tactics are usually consumers, legitimate businesses are still held accountable in the eyes of the victims, and must actively monitor their online presence.
Good reading and hope to see you at AppCon,
