Analyst Partners: Osterman Research

  • Outside of the financial services industry, very few companies actually monitor what their employees say on Twitter, Facebook, LinkedIn or any of the 1,000+ other social media sites around the world.  Few companies scan short URLs for potential…

  • Here are four predictions, trends and developments that I believe will occur in 2012 and will have important implications for messaging, collaboration and related decision makers: 2012 will be the year of social media management Imagine letting…

  • One of my favorite films is Clear and Present Danger.  Early in the film, there’s a good exchange between the president of the United States and his group of advisors who are meeting to discuss the ramifications of a lifelong friend of the…

  • Electronic communications is a two-way street:  with the right tools one can illuminate the world with words of wisdom and insight.  Alternatively, one can demonstrate why the most powerful communication tool they should be given is a crayon….

  • Symform is a Seattle-based company that has developed an interesting approach to cloud-based data storage.  Instead of building out a traditional data center, Symform customers provide all of the local storage themselves that Symform assembles…

  • An interesting article was published yesterday regarding innovative job-seeker Attilla Nemeth, a 26-year-old Hungarian who was eager to get a job in Marriott International’s IT department.  While “innovative” and “eager” are normally good…

  • In yesterday’s mail I received two unusual pieces of correspondence:  the first, a handwritten note from a collaboration expert – and a very nice man – that does some industry analysis for us as part of our annual information…

  • To some decision makers, “social” media has the somewhat dubious connotation of people telling the world what they had for breakfast or spending a couple of hours each day keeping up with family and friends when they should be working.  To…

  • This post is aimed at people who don’t think that social media offers much real business value and that it’s more time-waster than productivity tool.  One of my favorite quotes from Jimmy Fallon: “Did you guys notice this?  Twitter was down for…

  • As communication evolves, it becomes more viral and more rapid in its distribution.  For example, a letter is essentially a one-to-one communication.  An email is, at best, a one-to-several communication.  Social media, on the other hand, is…