Facebook for Business

Feature Article

Compliant Social Media

By Messaging News staff
in

For heavily regulated industries, such as financial services, social media is an attractive communications tool, but it needs to be managed carefully. According to a social business survey conducted last year by IDC, 51 percent of companies use consumer social media tools for communicating with customers, 43 percent are creating awareness about a company product or service, and 42 percent are acquiring knowledge/asking questions.

Published February 8, 2012

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