With the recent broadening of messaging channels (social media, collaboration, text, etc.) it might be easy to believe the oft-made claim that “email is dead,” but a number of marketers said this month that email beats social media when you look at t
There is a real risk for marketers to “lose” customers in our current age of the always-connected customer. This seems at first counter to the thought that more online time would mean more opportunities to engage the customer. It is true that more
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