With the recent broadening of messaging channels (social media, collaboration, text, etc.) it might be easy to believe the oft-made claim that “email is dead,” but a number of marketers said this month that email beats social media when you look at t
As businesses look to implement innovative new cloud services and support multiple platforms and devices, they are faced with the daunting task of maintaining security, data, privacy and the identities of the users and customers they support. Unfortu
About a month into the switch by Microsoft that replaced its flagship (but reputation-tarnished) mail service Hotmail with Outlook.com, email marketers are still sorting out what the ensuing email address changes mean to them. At the time of launch
The proliferation of smart devices and mobile apps is expected to give rise to a more sophisticated and interactive customer service experience over the next four years. Analysts are predicting that more than half of inbound customer service calls in
There is a real risk for marketers to “lose” customers in our current age of the always-connected customer. This seems at first counter to the thought that more online time would mean more opportunities to engage the customer. It is true that more
In the 2009 to 2011 timeframe, there were a number of articles in the trade and popular press about the demise of corporate and personal email. Many believed that email use would dwindle as younger people entered the workforce, those weaned on social
Originally posted on DataScienceCentral. We recommend sending a message similar to the following one to your subscribers, using a different mailing list management system, and testing with small batches of email addresses - 1,000 at a time, initially
This article was first posted on DataScienceCentral, by Vincent Granville.
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