With the recent broadening of messaging channels (social media, collaboration, text, etc.) it might be easy to believe the oft-made claim that “email is dead,” but a number of marketers said this month that email beats social media when you look at t

As businesses look to implement innovative new cloud services and support multiple platforms and devices, they are faced with the daunting task of maintaining security, data, privacy and the identities of the users and customers they support. Unfortu

About a month into the switch by Microsoft that replaced its flagship (but reputation-tarnished) mail service Hotmail with Outlook.com, email marketers are still sorting out what the ensuing email address changes mean to them. At the time of launch

The proliferation of smart devices and mobile apps is expected to give rise to a more sophisticated and interactive customer service experience over the next four years. Analysts are predicting that more than half of inbound customer service calls in

There is a real risk for marketers to “lose” customers in our current age of the always-connected customer. This seems at first counter to the thought that more online time would mean more opportunities to engage the customer. It is true that more

In the 2009 to 2011 timeframe, there were a number of articles in the trade and popular press about the demise of corporate and personal email. Many believed that email use would dwindle as younger people entered the workforce, those weaned on social

Originally posted on DataScienceCentral. We recommend sending a message similar to the following one to your subscribers, using a different mailing list management system, and testing with small batches of email addresses - 1,000 at a time, initially

This article was first posted on DataScienceCentral, by Vincent Granville.

Some important or useful messages might be sleeping in your spam box, especially if you use a Gmail, Hotmail, Outlook or a corporate email account from companies such as Inte

This is our first article in a series about good actionable KPI's to optimize various ROI. Future articles will focuse on metrics for fraud detection, user engagement etc. This one focuses on newsletter optimization.

If you run an online newsletter, h

This post is part of our blog post series on data science case studies and success stories.

Analyticbridge improved open rates by 300%, and dramatically improved total clicks and click-through rates using the following strategies:

1. Remove subscribers

Here's a new idea for Google to make money and cover the costs of processing / filtering billions of messages per day. It was first posted on DataScienceCentral.

This is a solution to eliminate spam as well, without too many false positives as curren

Marketing campaigns rely on market segmentation for optimization - to send the right promotional stuff at the right time to the right target. Identifying optimum segmentations is one of the main purposes of market research, and typically done by data