SaaS (Software as a Service)

Feature Article

Newswire

Businesses Using Email Service Providers Likely to Switch Within 24 Months, Plan to Integrate Social Media

By Stephanie Jordan
in

A recent survey of businesses that use an email service provider (ESP) reveals that a majority (77 percent) have changed providers within the last two years. The main reasons for switching: lack of product features, limited services and high costs.

In addition, another third plan to switch in the next 12 months – expressing a lack of product features as the top reason, but adding data integration and deliverability as the other key reasons for planning to switch.

According to the survey analysis:

Published July 22, 2010

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