Twitter’s Vine has introduced a feature that allows you to message other users directly via video. This adds both a direct messaging channel and video clips to its messages, a big addition to Twitter’s video app.
There is a direct parallel to be drawn here between Instagram’s Direct image messaging feature, obviously — and it goes hand in hand with Twitter’s renewed interest in its direct messaging channel. The allegory is interesting, as there isn’t a lot of public evidence that Direct has had any real traction. Still, it allows Twitter to experiment with video messaging in a separate silo, and it does make some sense to start with Vine before adding video messaging to Twitter.
You create a new Vine message by tapping on the Messages section, recording a video and sending it off. You can send to multiple recipients, but all of the conversations are one-to-one — much like competing messaging app Snapchat. If you send to multiple people, you’ll get separate threads for each one.
Notably, you can send Vine messages directly to anyone in your address book, regardless of whether they have Vine or not. This leverages your “private graph” in a similar way to WhatsApp’s early strategy. Twitter is likely hoping that this will spur growth much in the same way.