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social (2)

  • Here I focus on LinkedIn and how they can monetize their groups via charging a fee for email blasts, but the same applies to Google+, Twitter, Facebook etc. In short, LinkedIn alone could generate an extra $50 million per year, thought the best implementation would probably involve LinkedIn outsourcing email blasts to a vendor such as MailChimp or VerticalResponse: it would probably mean that LinkedIn would earn only $25 million a year, the vendor would earn $25 million a year, but for LinkedIn, it would mean no more spam issues (and no more technical support, complaints), and email blasts totally outsourced and automated.
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  • Yahoo Issues Security Sitrep

    Yahoo's new CISO Alex Stamos is wasting no time shoring up the company's weak security. His first moves have been encryption-focused, but that's just for starters. Hiring Stamos "was a great move," said SilverSky CTO Andrew Jaquith. "He's got serious street cred ... . Assuming he gets the funding and authority he needs, Yahoo should be able to make some serious strides." Yahoo has announced a new effort to upgrade its security, in the wake of a torrent of breaches and hacker attacks over recent months. Yahoo's plans include encryption of data in motion, enabling HTTPS encryption, and implementing the latest in security best practices, said Chief Information Security Officer Alex Stamos, who took over the job in March.
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