Dave Lewis--Chief Marketing Officer; Message Systems

To get underway, many companies chose quick fix, low cost email marketing solutions based on open source or early generation technology. While they may have sufficed in their day, changes in consumer communication behavior, advances in messaging technology and the requirements of a dynamic environment have rendered these solutions obsolete. Yet, many companies continue to rely on them. To keep marginally abreast of today’s requirements, they’ve thrown more and more scarce IT resources at them (custom coding, manual operations, etc.).