Messaging News: Your Turnkey Market Research Partner

Messaging News offers top quality, cost efficient research packages that tap into the perceptions, buying patterns and needs of its readers, your buyers - comprised of senior level IT managers (messaging directors, systems administrators and C-Level IT professionals) charged with the specific responsibility of messaging and email infrastructure.

All research options are statistically valid and are presented in bound report along with methodology.

The Research Menu of Opportunities Includes:

Share of Mind/Purchasing Intent

Research conducted to examine what manufacturers come to mind first in their product category and why. A further examination of the buyer's purchase plans in the next 12 months and their budgets in the product category are also reviewed.

Perception

Research conducted to determine how the advertiser is perceived relative to its competition and to see if that perception has changed in the past year, two years or three years.

Preference

Research conducted to pinpoint buyer's preferred manufacturer/service provider.

Study Parameters:

Each study includes between 10 and 15 questions and will be conducted using an online survey methodology; alternative methodologies are available. The online survey methodology will take approximately three to four weeks to complete.

The packages include the following services/deliverables:

Survey design
Coding and hosting of the survey
Data analysis and report writing
Two bound reports that include data tables
Unlimited cross tabulation of data
Consulting time to discuss results

2. Product/Service Focused Research*

New Product Development*
Line Extension Evaluation
Concept Testing
Market Feasibility

New Product Development*

Research conducted to determine the interest/need in a new product/service or line extension. Research will aid in the facilitation of product/service concept statement development as well as aid in deciphering what features/functionality are most interesting to the potential customer.

Line Extension Evaluation

Research conducted to explore the opportunity for line extensions of a brand. Respondents will be presented with a series of possible line extensions and asked to rate them on a series of spectrums.

Concept Testing

Research conducted to help evaluate a series of concept statements for products or services.

Market Feasibility

Research conducted to gauge interest in a product/service, its potential market size and/or its suitable market segments.

*Confidentiality procedures are in place to ensure that information about the new product will not be discussed outside of the sample group.

Study Parameters

3. Advertisement Focused Research

Ad Effectiveness/Perception Study

Research conducted to measure the effectiveness and perception of a current ad campaign. The study determines the success of an advertising campaign and how potential buyers react to an advertisement. Advertisers will identify their advertisement's ability to:

Grab attention
Create a positive message
Move readers to action

In addition, the study will gauge what the ad communicates about the manufacturer and how the ad makes the buyer feel about the advertiser.