Messaging News

Recent Articles

Social Media

Social Media Grows Up: Connecting Email and Social Marketing

Stephanie Jordan

Chances are you are a friend, a fan or a follower. Social networking tools like Facebook, LinkedIn, Twitter, and others have become a part of our electronic communications toolbox. As the original adopters of social media enter the workplace and the channel itself matures, the interest in using the medium for business purposes has increased.

Case Study Brief

Real World Solutions: Messaging Agility For Individualized Solutions & Evolving Needs

Messaging News staff

As an email service provider (ESP) with hundreds of clients across a diverse set of industries, it’s essential for Delivra to offer a broad spectrum of capabilities—from easy-to-use email templates and in-depth customer support to more complex functionality for tech-savvy users. After five consecutive years of 30 percent growth, the company was facing a rapidly escalating volume of email...

Online Identity

OpenID Trends: Improved Usability and Increased Centralization

Ben Gross

The OpenID authentication framework is the most well known of the federated user-centric identity systems. OpenID has effectively become the first commonplace single sign-on option for the Internet at large. Most sizeable Web-based service providers such as AOL, Google, Facebook, Microsoft, MySpace and Yahoo! have integrated at least limited support for OpenID. Services often run OpenID...

Privacy

Privacy, Security & Innovation: Converging Responsibilities & Business Opportunities

Craig Spiezle; Executive Director & Founder; Online Trust Alliance

U.S. Commerce Secretary Gary Locke stated at a meeting in late July that “the importance of cyber security can be summed up in one word: confidence”. I cannot agree more. Trust and confidence is what underpins everything we do on the Internet; they are the foundation of the Internet economy.

Email As a Two-Way Communication

Melisa LaBancz-Bleasdale

Starting a conversation with your subscribers begins with content that is relatable to your audience. If your content is targeted, there is a higher probability that subscribers will respond. Consider using these ways to initiate subscriber interaction:

Raise Questions

If sending a newsletter or at the end of an article, ask readers a question. Make sure to provide an easy way to respond.

Marketing

Email Marketing Success Moves Beyond Click-Throughs

Melisa LaBancz-Bleasdale

The mechanics behind sending, receiving, and preventing email outreach has become a weird science unto itself. What better way to evangelize an organization’s products and services than by spreading the Good News through catchy and clickable code?

Social Media

Email Marketers Active in Social Marketing, Many Primed to Implement These Emerging Best Practices

Stephanie Jordan

In his blog, Jason Baer of Convince and Convert wrote seven reasons why Facebook is especially well suited to build your social media strategy around.

Newswire

Secure Exchange of Large and Sensitive Files with MFT

Stephanie Jordan

This week GlobalSCAPE, Inc. announced plans to release significant enhancements to its managed file transfer (MFT) solution, Mail Express. Mail Express enables Microsoft Outlook email users to send and receive large files (up to 25GB) on demand. MFT solutions address the temptation of users to resort to less secure methods of transporting data — such as private email accounts, social...

Newswire

Enterprises Leveraging DLP Solutions

Stephanie Jordan

Aberdeen Group in its fourth annual study on data loss prevention (DLP) says companies that are “successfully using” content-aware data loss prevention to identify sensitive data and enable remediation to enforce policies have fewer incidents of lost or exposed data and lower operational cost.

Newswire

The Future of GroupWise According to Users

Messaging News staff

Earlier this year, Osterman Research asked 700 IT professionals in mid-sized and large organizations, as well as Novell partners for insights and guidance to organizations and integrators who are faced with many questions about the future of Novell GroupWise and whether an email platform migration should be a priority.

Newswire

Industry Veteran Hallam-Baker to Focus on Web Security at New Company

Stephanie Jordan

A perennial and well-known speaker at industry events, Dr. Phillip Hallam-Baker, formerly of VeriSign, is now with Comodo as vice president and principal scientist. He will spearhead Web security and software development in the Americas. Hallam-Baker has worked on Web security since 1992.

Newswire

St. Bernard Software Acquires Red Condor

Stephanie Jordan

On the heels of last week’s news that Red Condor had scored the highest in an independent third-party test, comes an announcement from St. Bernard Software, Inc. that it has acquired the company. St. Bernard, a provider of Web security appliances targeting the SME market, says the acquisition of Red Condor’s managed security solutions is “a natural...